CW3401 INTRODUCTION TO BUSINESS SYSTEMS Anna University Syllabus R2021

 

 

 CW3401 INTRODUCTION TO BUSINESS SYSTEMS Anna University Syllabus R2021

CW3401   INTRODUCTION TO BUSINESS SYSTEMS    L T P C3003

COURSE OBJECTIVES:

•  To develop and strengthen business quality and motivation in students

•  To impart basic business skills

• To understanding to run a business efficiently and effectively.

UNIT I                        OVERVIEW OF BUSINESS SYSTEM                             9

Business environmental factors - Internal and External. System approach of management Process -
Input for the business, Transformational process and output. Objectives of the business system.
System model of business management. Management functions – Planning, Organising, Staffing,
Directing and Controlling.

UNIT II                      OUTLINE OF BUSINESS ORGANIZATION                         9

Types of Business organization - Sole proprietorship, partnership, company-public and private
sector enterprises, Multinational and Global companies. Managing Global environment.
Management levels and types.

UNIT III                            FUNCTIONS OF BUSINESS                                9

Functions and Objectives – Production, Marketing, Finance, Human Resource, quality control and
Research & development.

UNIT IV              MEASURING BUSINESS PERFORMANCE AND CONTROL PROCESS             9

Key performance indicators. Financial statement analysis- Cash flow analysis, ROI, working capital,
cost volume profit analysis. Customer - satisfaction Retention and acquisition. Employee
Performance - Benchmarking, employee retention. Controlling Techniques - Budgetary and Non-
Budgetary control measures

UNIT V                      COMPUTER APPLICATIONS IN BUSINESS                           9

Introduction to business Software- Enterprise application and Business application. Overview on
types of Business software. ERP. Business Intelligence, e-business and e-governance.

COURSE OUTCOMES:

CO1: To demonstrate and strengthen business quality and motivation in students
CO2: Examine basic business skills and measuring business performance
CO3: To demonstrate business Applications using business software
CO4: Apply Enterprise application and Business application
CO5: Use Business Intelligence in e-business for marketing and sales.
TOTAL:45 PERIODS

TEXT BOOK

1. Harold Koontz, Heinz Weihrich, Mark V. Cannice, “Essentials of Management”, Tata
McGraw-Hill, 11th Edition, 2020
2. Stephen P. Robbins and David A. Decenzo, “Fundamentals of Management”, Pearson
Education,8th Edition, 2012.

REFERENCES

1. James A. O’Brien, “Management Information Systems: Managing Information Technology in
the Business Enterprise”, Tata McGraw Hill, 2004.
2. Corey Schou and Dan Shoemaker, “Information Assurance for the Enterprise: A Roadmap to
Information Security”, Tata McGraw Hill, 2007.
3. Bateman Snell, “Management: Competing in the new era”, McGraw-Hill Irwin, 5th
Edition,2002

 

 CW3401 INTRODUCTION TO BUSINESS SYSTEMS Anna University Syllabus R2021